Website Optimization Factors
On-page optimization (website optimization) can be divided into two branches; factors that depend to the structure of website and factors that depend to content you write.
Website Structure Factors:
• Domain: Before you pick a domain name you should know your target audience, and what you intend to sell to them. Try to use major keywords in your domain. Using a .com version of a URL is better than other versions.
• Contact page: Design a contact page and put your E-mail and mail address with phone number.
• FAQ: design a Frequently Asked Question page. I think each website needs a FAQ page, but it depends to you.
• About Us: It is necessary everyone visits your website knows who are you, so design an About Us page.
• Privacy Policy page: I remember the first page of my website that has indexed in Yahoo was the privacy page.
• Robots.txt file: With robots.txt file you can limit access of search engines to your website.
• Site map page: Whit site map visitor and search engine can browse your pages easily.
• 404 error page: Create a 404 error page.
Content Optimization Factors: (optimization factors for every page)
• Page Title: use your keywords on page title.
• Use <h1> header tags: put your topic in <h1> header tag.
• Keywords Meta Tags
• Description Meta tag Keywords
• Add <alt> image tags: use Alternative Image Text.
• Use <h2> header tags for sub heading.
• Keyword Density: The percentage of times a keyword appears on your page, compared to the total number of words on the page.
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