Search Engines Goal
As you know search engines have very complex algorithms and they change their algorithms continually and frequently.
So many people think that search engine optimization is very difficult, but I disagree with this. I think that SEO is easy enough for everyone to Learn it! I mean you can do it almost as well as you need.
Why do Search Engines change their Algorithms?
The existence of search engines depends to provide the most relevant pages for search queries. If they couldn't provide the most relevant pages for visitor queries, they would lose their searchers.
They change their algorithms frequently to provide natural relevant pages not artificial and non-relevant pages. Also search engines try to recognize trustworthy and valid web pages.
Search engine optimization includes two major branches; on-page optimization and off-page optimization.
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