Keywords Features

The word or word phrase is searched in search engines called keyword.

If you want to have cheaper advertising; choose your keywords carefully.

When you design your pages; put the keywords in meta tag of your page; search engines find your site from your keyword.

Each keyword has a cost in a search engine; a popular keyword has more cost. If you want to use popular keywords you should pay much money; now begin competition, choosing keywords with low cost that have more demand in other hand it's nice to find keywords with little supply and high demand.

What is KEI? Keyword Effectiveness Indicator.
There are soft wares estimate KEI. Each keyword has KEI scores more than fifteen is good but if it be more than 100, it is excellent.

I use NicheFinder soft ware; they have a demo version too.
NicheFinder keyword research tool

Use keywords are related to your site. Google adword can estimate and predict traffic of keyword; if it was low, don't worry; make a lot of keywords for more traffic.

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Getting Traffic > Keywords Features