Some Definitions
Electronic Commerce
Electronic commerce (ecommerce) is doing business online. It is about using the power of digital information to understand the needs and preferences of each customer and each partner to customize products and services for them, and then to deliver the products and services as quickly as possible. Personalized, automated services offer businesses the potential to increase revenues, lower costs, and establish and strengthen customer and partner relationships. To achieve these benefits, many companies today engage in electronic commerce for direct marketing, selling, and customer service; online banking and billing; secure distribution of information; value chain trading; and corporate purchasing.
What is a publisher?
(Also referred to as an affiliate, associate, partner, reseller, content site, email marketer, or search marketer) An independent party that promotes the products or services of an advertiser in exchange for a commission on leads or sales. The publisher displays ads, text links, or product links on its Web site, in email campaigns, or in search listings and is paid a commission by the advertiser when a visitor takes a specific action, such as filling out a form or making a purchase.
What is an advertiser?
(Also called Merchant, Retailer, E-retailer, or Online Retailer) Any Web site that sells a product or service, accepts payments, and fulfills orders. An advertiser places ads and links to its products and services on other Web sites (publishers) and pays those publishers a commission for leads or sales that result from their sites.
Affiliate Marketing
(Also called Affiliate Marketing, Advertising, Performance Marketing, Partner Marketing, CPA, or Associate Program) In an affiliate marketing program, a publisher receives a commission for generating a transaction, such as a lead or sale, for an advertiser that the publisher is promoting.
The advertiser provides its ads to publishers and assigns a commission for each action it wants to accomplish. Publishers place the tracking code for these ads on their Web sites, in their email campaigns, or in search listings. Whenever a visitor uses these links to generate an action on the advertiser site, that transaction is tracked online. If a product or service is purchased, the customer pays the advertiser directly, and the publisher is paid a commission for that transaction.
What is an Affiliate Program?
An AFFILIATE PROGRAM (sometimes termed an Associate Program) is a means by which companies may advertise on websites other than their own. I make money by getting paid commission if you buy via links on this site. If you have a website you can make money like this too. You may take on advertising as if you were a newspaper or a tv station! You get paid on commission. It doesn't cost you to join, and if anyone buys stuff via links on your website, you make money! Interested?
Take a look at these Affiliate Marketing Companies. If you are a business you can get a lot of independent websites to advertise you, and if they don't sell anything you don't have to pay them! Also, if you want to recruit a few thousand independent webmasters, you haven't got to negotiate with them all because Affiliate Marketing Companies act as middlemen and will soon find you plenty of affiliates. Take a look - shop around!
What is performance-based marketing?
Paying for actions taken by a consumer as they occur on the Internet, rather than paying up front for advertising space. Any type of revenue sharing program where a publisher receives a commission for generating a lead or sale for an advertiser.
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